Content Life Cycle Panel at Razorfish

Posted on July 23rd, 2009


As part of the Content Strategy Meetup Group of New York City, I participated along side Jeffrey Durland, Independent Content Strategist and Paul Ford, Associate Editor, Harper’s on a panel discussing the various phases of the content life cycle.

Watch the archived livecast or read the Tweetscript at #csnyc or #contentstrategy.

Moderator Michael Barnwell, Content Strategy Group Manager at Razorfish set the goal of the June 23,2009 event:

The discussion will address some of these questions: When does the work behind content strategy really begin? When does it end? And who’s doing what in between? We’ll talk about the content strategy work process, coming at it from different perspectives: agency side, client side, pure marketing, editorial governance, and enterprise management.

Speaking specifically to the content life cycle in the agency world, I spoke to the the specific differentiators in the cycle from in-house content strategy.

My sketch for the agency life cycle: