Browsing All Posts published on »October, 2009«

How Consultant and In-house Content Folks Can Play Nice

October 28, 2009

3

“Why do we need content strategy?! We have an editorial team!” – anonymous client In my consulting experience I’ve heard this statement enough times that I’m willing to facilitate a kumbaya moment for content representatives of both sides.  Let this post be such a record. When my company gets hired by your company, we are [...]

How to Build a Topic Strategy

October 5, 2009

2

Get a hold on your content by implementing a topic strategy. What the heck is a topic strategy? To answer that, we’ll have to take a step back. Traditionally, the first line of attack for determining topical ownership areas is the construction of a taxonomy. In truth, taxonomy construction sounds horribly scientific and scary – [...]

Search Analytics for Content Strategists Hosted at HUGE

October 5, 2009

2

On September 24, 2009 I worked with independent User Experience & Web Analytics consultant Marko Hurst to share some of his insight on search analytics at HUGE in Brooklyn. The event was part of the CSNYC monthly meet-up group. Marko’s talk specifically addressed how search analytics can be part of the Content Strategist’s toolkit. It’s [...]