On September 24, 2009 I worked with independent User Experience & Web Analytics consultant Marko Hurst to share some of his insight on search analytics at HUGE in Brooklyn. The event was part of the CSNYC monthly meet-up group.
Marko’s talk specifically addressed how search analytics can be part of the Content Strategist’s toolkit. It’s a curious question at this time, as we in the Content Strategy field are beginning to formally define our deliverables and areas of ownership. Analytics increasingly comes up for the Content Strategist as a hard-and-fast way to find out if your content is really working for you and if your readers are finding, moving through and getting the most out of your content. Analytics are also a way to apply numbers to your content so you can create topic strategies that have a high return on investment.
Marko’s presentation featured some of the great ideas in his upcoming book Search Analytics: Conversations with Your Customers co-written with Louis Rosenfeld, available December 2009.
October 5th, 2009 → 8:58 am
[...] This post was mentioned on Twitter by Erin Scime. Erin Scime said: missed @markohurst presentation on search analytics for #contentstrategy? http://bit.ly/D2SVd [...]
November 23rd, 2009 → 6:35 pm
[...] a book release Search Analytics: Conversations With Your Customers, co-authored by Marko Hurst (who recently presented at HUGE) this workshop proposed a practical strategy and useful tips and tricks for getting your site to [...]