The Content Strategist as Digital Curator

Posted on December 8th, 2009

11


I’m convinced that the future of the web is curating content into meaningful packages that really connect with your audience.

These thoughts were originally published in  Issue 297 on A List Apart, December 8, 2009

The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web?

Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message. As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content.

Read the whole article on A List Apart or feel free to discuss here!