Content Strategy Convergence Sparks Volcanic Eruption

Posted on April 19th, 2010


They say that Content Strategists really are movers and shakers — maybe our convergence really did spark old Eyjafjallajokull to explode in glory of the meeting. Well, ok…that may be a bit over the top, but coincidentally this meeting was truly groundbreaking for content people worldwide.

Even Steve Rosenbaum thinks so — so much he wrote about it for Fast Company. Read it on Huff Post.

Content Strategy Forum 2010 — 15-16 April About this time last year, 18 content strategists converged at the IA Summit to talk about all things content – so it was amazing to see that in only one year, a content strategy conference would sell out.

Kristina Halvorson of Brain Traffic tracked this momentum in her keynote via search traffic using content strategy terms and a light-hearted comparison of content strategy work to the waste clean-up work of Pixar’s Wall-E. Rahel Anne Bailie of Intentional Design also keynoted, speaking to the importance of the content lifecycle and its four quadrants. According to Bailie, the first phase is the analytical phase and without this, the following three tactical phase would be like wandering without a map.

Some other amazing speakers came out for the event as well:

Full presentations can be found on Slideshare under Content Strategy Forum 2010. And if you want to indulge in the long story of content strategy refugees in Paris due to the volcano, check out #csforum10 on Twitter.