They say that Content Strategists really are movers and shakers — maybe our convergence really did spark old Eyjafjallajokull to explode in glory of the meeting. Well, ok…that may be a bit over the top, but coincidentally this meeting was truly groundbreaking for content people worldwide.
Even Steve Rosenbaum thinks so — so much he wrote about it for Fast Company. Read it on Huff Post.
About this time last year, 18 content strategists converged at the IA Summit to talk about all things content – so it was amazing to see that in only one year, a content strategy conference would sell out.
Kristina Halvorson of Brain Traffic tracked this momentum in her keynote via search traffic using content strategy terms and a light-hearted comparison of content strategy work to the waste clean-up work of Pixar’s Wall-E. Rahel Anne Bailie of Intentional Design also keynoted, speaking to the importance of the content lifecycle and its four quadrants. According to Bailie, the first phase is the analytical phase and without this, the following three tactical phase would be like wandering without a map.
Some other amazing speakers came out for the event as well:
- Jeff MacIntyre of Predicate LLC who spoke on the importance of editorial strategies as well as hosted a panel on the growing practice of content strategy in Europe.
- Rachel Lovinger (Razorfish) showed her stuff on semantic content
- Colleen Jones of Content Science spoke on the importance of content analysis
- Jonathan Kahn of Together London said it right when he boldly stated that UXers get distracted with features and functionality
- Claire O’Brien of CDA (London) proclaimed that metrics moved ahead of content and now it’s time to put 2 and 2 together
- Sylvie Dumaul of Duke Razorfish spoke on the state of content strategy in Europe
- Sara Cancilla of Facebook showed how even user-generated content needs a good content strategy
- Ken Yau spoke of the largest content strategy elephant in the room: localisation/internationalisation of content. It became very clear over the course of the event that this is a growing need that content strategy needs to find a solution for.
Full presentations can be found on Slideshare under Content Strategy Forum 2010. And if you want to indulge in the long story of content strategy refugees in Paris due to the volcano, check out #csforum10 on Twitter.