Once the web moved from purely text to pictorial, slideshows have become a staple and central figure in the canon of design patterns. As designers and web strategists, we’ve all seen a similar depiction as this:
In my experience, slideshows are often one of the first content types to gain “required” status by business owners – so much so they have become as ubiquitous and necessary as the article template. And – since they have been proven to be key in increasing page views (and advertising dollars), online editors and content producers have used this functionality to both positive and negative effects.
Core to the format is of course, storytelling. On the positive side, there exists compelling photojournalistic essays. On the negative side, there have been sightings of jam-packed slideshows including entire recipes within the text field of the slideshow.