“Why do we need content strategy?! We have an editorial team!” – anonymous client In my consulting experience I’ve heard this statement enough times that I’m willing to facilitate a kumbaya moment for content representatives of both sides. Let this post be such a record. When my company gets hired by your company, we are [...]
October 5, 2009
Get a hold on your content by implementing a topic strategy. What the heck is a topic strategy? To answer that, we’ll have to take a step back. Traditionally, the first line of attack for determining topical ownership areas is the construction of a taxonomy. In truth, taxonomy construction sounds horribly scientific and scary – [...]
October 5, 2009
On September 24, 2009 I worked with independent User Experience & Web Analytics consultant Marko Hurst to share some of his insight on search analytics at HUGE in Brooklyn. The event was part of the CSNYC monthly meet-up group. Marko’s talk specifically addressed how search analytics can be part of the Content Strategist’s toolkit. It’s [...]
July 29, 2009
A number of people have reached out to me in hopes of learning more about Content Strategists do. I’ve compiled this great list of questions with answers. What personal qualities make a good Content Strategist? Key attributes are being able to simultaneously think creatively and analytically. When dealing with clients you have to stick to [...]
July 23, 2009
As part of the Content Strategy Meetup Group of New York City, I participated along side Jeffrey Durland, Independent Content Strategist and Paul Ford, Associate Editor, Harper’s on a panel discussing the various phases of the content life cycle. Watch the archived livecast or read the Tweetscript at #csnyc or #contentstrategy. Moderator Michael Barnwell, Content [...]
July 17, 2009
You are about to embark on a site redesign and you’re starting to feel that spine-chilling feeling that somehow, someplace the content is being ignored. Enter Content Strategy. Any way you spin it, a good Content Strategy is about creating long-term solutions for producing useful content. These 6 signs will help you build your case: [...]
July 14, 2009
The official primer for the discipline of Content Strategy will soon be available for your reading enjoyment. Track its Release.
July 12, 2009
In order to better understand how organizational principles of library sciences are helping to break new digital ground, Pratt School of Library and Information Science held a New Media Symposium on April 25, 2009. My presentation for Content Strategy in a nutshell: The World of Content Strategy View more documents from Erin Scime.
July 12, 2009
On March 19, 2009 I was privileged to be a part of the foundational meeting for Content Strategists at the IA Summit in Memphis, hosted by Kristina Halvorson of Brain Traffic and Karen McGrane of Bond Art + Science. It’s not often that one gets to be involved in a grand meeting of minds. Almost [...]
May 1, 2009
I’m often asked what I do for a living. Usually, I’ll give the short answer: “I work in interactive.” But if they seem particularly nerdy or genuinely interested, I’ll tell them the following: attacking your web content is like reorganizing your closet. Each day at work, I meet with clients to help them build a [...]
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October 28, 2009
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