The Word:

Content Strategy Gets Grounding at the 2009 IA Summit

July 12, 2009

1

On March 19, 2009 I was privileged to be a part of the foundational meeting for Content Strategists at the IA Summit in Memphis, hosted by Kristina Halvorson of Brain Traffic and Karen McGrane of Bond Art + Science. It’s not often that one gets to be involved in a grand meeting of minds. Almost [...]

My name is Erin and I’m a closet organizer — er, Content Strategist.

May 1, 2009

2

I’m often asked what I do for a living. Usually, I’ll give the short answer: “I work in interactive.” But if they seem particularly nerdy or genuinely interested, I’ll tell them the following: attacking your web content is like reorganizing your closet. Each day at work, I meet with clients to help them build a [...]