Initiated and developed Content Strategy program at HUGE. Defined core deliverables and process, socialized program to integrate discipline with existing design process and worked with project managers to effectively sell and promote benefits of employing a solid content strategy to clients.

Client work includes: Four Seasons, Clear Channel Radio, U.S. Department of Energy, NBC Universal – iVillage, NutriSystem, National Association of Realtors, Association of Mechanical Engineers, College Board, Maybelline, Readers Digest, Ford Motor Company, Merrill Lynch